Why is a Private IP Address so important?
What is an IP Address?
An IP address is the address of a device
attached to an IP network (Internet Protocol
address). Every client, server and network
device must have a unique IP address for
each network connection.
What is a Private IP Address?
Many e-mail marketing providers economize on
the number of IP addresses they use by
sharing a pool of IP addresses among a large
number of users. A Private IP address means
that you have your own private unique
How does a Private IP address help e-mail
When one user on an IP address is not
complying with e-mail marketing regulations,
there is a good chance that the IP address
will get black listed, and e-mail coming from
that IP address will eventually be blocked
by ISP's. So if you're stuck sharing that IP
address, your e-mails will get blocked by
ISP's as well, even though your e-mail
marketing is by-the-book.
By offering Private IP's, MessagingPro
allows users to start with a clean slate and
become accountable for their own IP's
activity. So as long as your e-mail marketing
practices are in good standing, your e-mails
will get delivered.
If a Private IP address is so important,
why don't all E-mail Service Providers offer
The short answer is that IP addresses aren't
easy to come by. Most ESPs don't have enough
IP Addresses to go around, so they group
customers under the same shared IP. If they
offer the option of a Private IP address, it
generally comes with a fee. Because
MessagingPro is a service of Advance
Messaging Technologies, Inc. (a web hosting
company), we have plenty of IP addresses to